Leash Control Path to market

NOTE: work from the Conditions workflow recipe for this project. See project VAS page. 
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Executive Summary

Many dog owners want a better way to control the dog who pulls the leash too hard during walks.

Highlights and key figures

Total investment into this project (live figure)

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Costs and funding (live figure)
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Market development
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The Project

Create a device attachable to a dog leash that at a certain tension/effort in the leash will generate a sound signal for the dog.


It is a common problem for dog owners, when walking their dogs, the dogs pull the leash too hard dragging the owners along.

Presentation of the product and example applications

The services provided by SENSORICA through its affiliates.

Create the device.

Affiliates actively contributing to this project

Active affiliates

affiliate name Description of role(s)

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Close collaborators

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SWOT analysis


Timetable of activities and SMART objectives


Advantages of the product




Market Study


Industry Analysis


Key success factors


Factors affecting demand


Trends and market developments


Market analysis

First market segment

Who are the clients?


Buying behavior


How many are they?


What is the value of the potential market?


Sales potential for this market


Details on first customers/testers


Other potential clients



Analysis of the competition

Characteristics of the direct competition

  Competitor 1 Competitor 2 Competitor 3 Competitor 4
quality of products  

quality of services  

product line  




marketing tactics  

main strength 

main weakness   

Conclusion - Impact on SENSORICA


Outreach/marketing plan

Budget for sales and marketing