Leash Control Path to market



NOTE: work from the Conditions workflow recipe for this project. See project VAS page. 
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Executive Summary

Many dog owners want a better way to control the dog who pulls the leash too hard during walks.

Highlights and key figures

Total investment into this project (live figure)

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Costs and funding (live figure)
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Market development
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The Project

Create a device attachable to a dog leash that at a certain tension/effort in the leash will generate a sound signal for the dog.

Background

It is a common problem for dog owners, when walking their dogs, the dogs pull the leash too hard dragging the owners along.
 

Presentation of the product and example applications



The services provided by SENSORICA through its affiliates.

Create the device.

Affiliates actively contributing to this project

Active affiliates

affiliate name Description of role(s)


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Close collaborators

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SWOT analysis

(strengths/weaknesses/opportunities/threats)

Timetable of activities and SMART objectives

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Advantages of the product

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Positioning

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Market Study

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Industry Analysis

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Key success factors

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Factors affecting demand

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Trends and market developments

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Market analysis

First market segment

Who are the clients?

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Buying behavior

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How many are they?

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What is the value of the potential market?

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Sales potential for this market

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Details on first customers/testers

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Other potential clients

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Growth

Analysis of the competition

Characteristics of the direct competition

  Competitor 1 Competitor 2 Competitor 3 Competitor 4
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Conclusion - Impact on SENSORICA

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Outreach/marketing plan

Budget for sales and marketing

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Operations

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Manufacturing

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