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LED Faux Window path to market

Executive Summary


Highlights and key figures

Total investment into this project (live figure)

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Costs and funding (live figure)
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Market development
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The Project




Presentation of the product and example applications


Immediate application


The services provided by SENSORICA through its affiliates.


Affiliates actively contributing to this project

Active affiliates

affiliate name Description of role(s)

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Close collaborators

Open spreadsheet

SWOT analysis


Timetable of activities and SMART objectives


Advantages of the product

Assembled locally, modular, easily serviceable. 


Custom-made, nice design and fast service. 

Market Study


Industry Analysis


Key success factors

Service local market, custom design, fast service. 

Factors affecting demand


Trends and market developments


Market analysis

First market segment

Who are the clients?

At first we will approach businesses - restaurants, bars, etc. This is a high margin market for custom windows. 

Buying behavior


How many are they?


What is the value of the potential market?


Sales potential for this market


Details on first customers/testers


Other potential clients

Private homes


Analysis of the competition

Characteristics of the direct competition

  Competitor 1 Competitor 2 Competitor 3 Competitor 4
quality of products  

quality of services  

product line  




marketing tactics  

main strength 

main weakness   

Conclusion - Impact on SENSORICA


Outreach/marketing plan

Budget for sales and marketing