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Sensor Stack path to market


Executive Summary

experiment with everything

Sensor Staccs is a simple, low-cost, modular, and entirely open-source way to transform what you want to measure, into data on the cloud.


The idea is simple, there are 4 layers in your Sensor Stacc:

  1. Sensors

  2. Hub

  3. Cloud Connectors

  4. Cloud Account


Choose the sensors you want, the controller(s) you need, how to connect to the cloud, stack them together with our web app, and that’s it - your data will be waiting for you on the cloud. You can view it online, download it as a spreadsheet, or access it directly through our API.


Motivation

Despite the growing number of tools for data analysis, a blossoming DIY & hacker culture, and the emerging Internet of Things, there is still no simple, low-cost way to generate clean, cloud-stored, uniform, time-series data from an array of different sensors.


Sensors

These are what do the actual measuring. What do you want to know? Is it the temperature of your freezer, whether there is someone in the room, if the lights are on, whether some piece of equipment is running? Anyone can build a Sensor StaCCs sensor, so long as it follows the defined protocol.

Brains

This is what does the thinking. You choose the:

  • The configuration of the ports,

  • Sampling frequency & precision,

  • What it does in response to certain sensor values or other logic.

and it is automatically programmed from the cloud.

Power Packs

From small to large, you choose. Just plug it in, and we’ll tell you how long we expect it to last.

Cloud Connectors

SD / USB - upload data to your Sensor Stack account.

WiFi - automatically upload data to your Sensor Stack account.

ZigBee - Use a connect-port equivalent to send data to the cloud.

3G - Directly to the cloud from anywhere you have data service.

API

To send data to one of the ports, or to pull it from the cloud.


Highlights and key figures

Total investment into this project (live figure)

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Costs and funding (live figure)
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Market development
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The Project

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Background

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Presentation of the product and example applications

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Immediate application

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The services provided by SENSORICA through its members

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Affiliates actively contributing to this project

Active affiliates

Member name Description of role(s)


In the future, replace with graph automatically updated from the role system...

Close collaborators

create spreadsheet

SWOT analysis

(strengths/weaknesses/opportunities/threats)

Timetable of activities and SMART objectives

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Advantages of the product

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Positioning

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Market Study

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Industry Analysis

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Key success factors

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Factors affecting demand

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Trends and market developments

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Market analysis

First market segment

Who are the clients?

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Buying behavior

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How many are they?

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What is the value of the potential market?

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Sales potential for this market

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Details on first customers/testers

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Other potential clients

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Growth

Analysis of the competition

Characteristics of the direct competition

  Competitor 1 Competitor 2 Competitor 3 Competitor 4
quality of products  

 
quality of services  

 
product line  


clients   

 
distribution 


price  


marketing tactics  

 
main strength 


main weakness   




Conclusion - Impact on SENSORICA

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Outreach/marketing plan

Budget for sales and marketing

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Operations

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Manufacturing

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