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Tape sensor Path to market


Executive Summary 



Highlights and key figures

Total investment into this project (live figure)

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Costs and funding (live figure)
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Market development
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The Project


Background


Presentation of the product and example applications

  

Immediate application


The services provided by SENSORICA through its members


Affiliates actively contributing to this project

Active affiliates

Member name Description of role(s)


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Close collaborators

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SWOT analysis 

(strengths/weaknesses/opportunities/threats)

Timetable of activities and SMART objectives


Advantages of the product


Positioning


Market Study


Industry Analysis


Key success factors


Factors affecting demand


Trends and market developments


Market analysis

First market segment

Who are the clients?

Buying behavior

How many are they?

What is the value of the potential market in Phase I ?

Sales potential for this market

Details on first customers/testers

Other potential clients

Growth

Analysis of the competition

Characteristics of the direct competition

  Competitor 1 Competitor 2 Competitor 3 Competitor 4
quality of products  

 
quality of services  

 
product line  


clients   

 
distribution 


price  


marketing tactics  

 
main strength 


main weakness   




Conclusion - Impact on SENSORICA


Outreach/marketing plan

Budget for sales and marketing


Operations

Manufacturing 





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