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Tape sensor Path to market

Executive Summary 

Highlights and key figures

Total investment into this project (live figure)

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Costs and funding (live figure)
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Market development
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The Project


Presentation of the product and example applications


Immediate application

The services provided by SENSORICA through its members

Affiliates actively contributing to this project

Active affiliates

Member name Description of role(s)

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Close collaborators

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SWOT analysis 


Timetable of activities and SMART objectives

Advantages of the product


Market Study

Industry Analysis

Key success factors

Factors affecting demand

Trends and market developments

Market analysis

First market segment

Who are the clients?

Buying behavior

How many are they?

What is the value of the potential market in Phase I ?

Sales potential for this market

Details on first customers/testers

Other potential clients


Analysis of the competition

Characteristics of the direct competition

  Competitor 1 Competitor 2 Competitor 3 Competitor 4
quality of products  

quality of services  

product line  




marketing tactics  

main strength 

main weakness   

Conclusion - Impact on SENSORICA

Outreach/marketing plan

Budget for sales and marketing