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Ultrasonic Audio Recorder Path to market


Executive Summary

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Highlights and key figures

Total investment into this project (live figure)

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Costs and funding (live figure)
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Market development
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The Project

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Background

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Presentation of the product and example applications

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Immediate application

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The services provided by SENSORICA through its affiliates.

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Affiliates actively contributing to this project

Active affiliates

affiliate name Description of role(s)


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Close collaborators

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SWOT analysis

(strengths/weaknesses/opportunities/threats)

Timetable of activities and SMART objectives

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Advantages of the product

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Positioning

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Market Study

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Industry Analysis

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Key success factors

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Factors affecting demand

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Trends and market developments

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Market analysis

First market segment

Who are the clients?

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Buying behavior

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How many are they?

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What is the value of the potential market?

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Sales potential for this market

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Details on first customers/testers

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Other potential clients

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Growth

Analysis of the competition

Characteristics of the direct competition

  Competitor 1 Competitor 2 Competitor 3 Competitor 4
quality of products  

 
quality of services  

 
product line  


clients   

 
distribution 


price  


marketing tactics  

 
main strength 


main weakness   




Conclusion - Impact on SENSORICA

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Outreach/marketing plan

Budget for sales and marketing

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Operations

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Manufacturing

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